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KEYNOTE SPEAKER: SETH BUKS From Bias to Better Decisions: Behavioral Economics for Captive Decision-Makers Tuesday, October 14, 2025 at 12:00pm In today’s complex business environment, even the most experienced decision-makers are influenced by unconscious biases and emotional triggers. This session explores how behavioral economics can help captive insurance leaders make more rational, confident, and strategic decisions. Nationally recognized thought leader on behavioral economics, Seth Buks, will uncover the hidden psychological factors that impact decision making, strategic thinking, and long-term planning. Drawing on nearly two decades of experience, he will share practical tools and real-world examples to help attendees recognize behavioral pitfalls, improve governance, and align decisions with organizational goals. Regardless of your role within the captive insurance industry – whether you’re a captive manger leading cross functional teams, supporting clients as a service provider, serve on a board or own a captive – this session will equip you with a behavioral lens to enhance clarity, discipline, and results. SPEAKER BIO Seth Buks serves as the Head of Advisor Consulting and Development at Columbia Threadneedle Investments, where he leads a team dedicated to delivering educational experiences and actionable insights to business professionals and institutional decision-makers. Known as the firm’s “head of insights and aha moments,” Seth is a nationally recognized thought leader who specializes in simplifying complex ideas into practical strategies that drive meaningful outcomes. With a deep understanding of how human behavior influences decision-making, Seth helps organizations navigate complexity with greater clarity, collaboration, and confidence. His work is especially relevant to captive insurance leaders and service providers seeking to improve communication, reduce bias, and foster more effective team dynamics across strategic, operational, and governance functions. Drawing on nearly two decades of experience, Seth brings a unique perspective to the intersection of behavioral economics, leadership development, and organizational effectiveness. His engaging presentation style and real-world insights empower professionals to lead with intention and build stronger, more resilient teams. Since joining one of Columbia Threadneedle’s legacy firms in 2007, Seth has held several key roles, including client portfolio manager on the Global Asset Allocation team and investment consultant within the Private Wealth Management group. Seth holds a Bachelor’s degree from Northeastern University, a Master’s degree from Boston University, and the Certified Investment Management Analyst® (CIMA®) designation from the Wharton School of Business. |
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